#brand loyalty

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#brand-loyalty
The Drum
14 hours ago
Education

Students aren't slackers, they're goldmines

Marketers should leverage Freshers' Week to build lifelong brand affinity among students eager for new experiences. [ more ]
Forbes
2 days ago
Artificial intelligence

Council Post: The Impact Of AI On Customer Journey Personalization

Personalization in the customer journey is vital for building long-term relationships and driving brand loyalty. [ more ]
Poynter
3 days ago
Media industry

A New Jersey journalist couldn't understand the obsession with Wawa. So he reported its oral history. - Poynter

Wawa's obsession highlights a deeper emotional connection consumers have with brands, transcending mere convenience to form cultural identities. [ more ]
Medium
1 week ago
UX design

The over-confetti-ing of digital experiences

Surprise and delight moments have become less effective due to overuse; restoring their impact is essential for customer engagement. [ more ]
Business Insider
1 week ago
Startup companies

This expensive luggage may be key to LVMH's future - here's how Rimowa's CEO plans to keep growing

Rimowa remains a standout in luxury luggage, blending heritage and modern expansion with a dedicated customer base. [ more ]
ClickUp
1 week ago
DevOps

10 Customer Service Templates for Client Responses | ClickUp

Effective customer service communication is vital for brand differentiation and customer loyalty. [ more ]
The Drum
14 hours ago
Education

Students aren't slackers, they're goldmines

Marketers should leverage Freshers' Week to build lifelong brand affinity among students eager for new experiences. [ more ]
Forbes
2 days ago
Artificial intelligence

Council Post: The Impact Of AI On Customer Journey Personalization

Personalization in the customer journey is vital for building long-term relationships and driving brand loyalty. [ more ]
Poynter
3 days ago
Media industry

A New Jersey journalist couldn't understand the obsession with Wawa. So he reported its oral history. - Poynter

Wawa's obsession highlights a deeper emotional connection consumers have with brands, transcending mere convenience to form cultural identities. [ more ]
Medium
1 week ago
UX design

The over-confetti-ing of digital experiences

Surprise and delight moments have become less effective due to overuse; restoring their impact is essential for customer engagement. [ more ]
Business Insider
1 week ago
Startup companies

This expensive luggage may be key to LVMH's future - here's how Rimowa's CEO plans to keep growing

Rimowa remains a standout in luxury luggage, blending heritage and modern expansion with a dedicated customer base. [ more ]
ClickUp
1 week ago
DevOps

10 Customer Service Templates for Client Responses | ClickUp

Effective customer service communication is vital for brand differentiation and customer loyalty. [ more ]
morebrand-loyalty
TechTalks - Technology solving problems... and creating new ones
9 months ago
Business intelligence

Can generative AI be the key to a better customer experience? - TechTalks

Companies need to prioritize keeping the customer at the center of their business
Generative AI technology has the potential to improve the customer experience and drive brand loyalty [ more ]
Uxmatters
9 months ago
Web design

Utilizing Data Analytics to Improve the User Experience

Understanding users' needs and behaviors is crucial for designing a user interface that meets their expectations.
Taking a user-centric approach fosters brand loyalty and improves the site's performance. [ more ]
MarTech
10 months ago
Marketing

How AI can help create bespoke customer experiences | MarTech

Personalized marketing is essential for businesses to build lasting brand loyalty.
In the digital age, user experience and strong partnerships are crucial for personalized marketing.
Webeo's personalization software helped Regpack achieve significant increases in site conversion and engagement. [ more ]
MarTech
10 months ago
Marketing

Elevate customer loyalty in the hospitality sector through tailored experiences | MarTech

Personalization plays a crucial role in the hospitality industry, enhancing customer satisfaction and loyalty.
The implementation of personalized approaches in the hospitality sector has increased by 25%.
Successful implementation of personalization requires advanced technology and data analytics. [ more ]
The Community Roundtable
10 months ago
Marketing

Creating Lifelong Fans: The Power of Online Communities for Retailers

Creating a passionate community of super fans can be a powerful marketing tool for any brand.
Online communities can serve as hubs for discussions, shared interests, and turning buyers into lifelong fans. [ more ]
Forbes
10 months ago
Marketing

Council Post: How To Organically Integrate Customer Advocacy Into Marketing Efforts

Invite customers to share their stories on your podcast to authentically incorporate customer advocacy.
Endorse your clients and share their content to show your confidence in their businesses.
Invest in a robust recruitment process to cultivate a customer advocacy culture. [ more ]
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